Going Beyond the Ordinary to Introduce Creative Solutions

Time and time again, our experience has shown that, sometimes, you just need to go beyond the ordinary by developing creative solutions to overcome unique obstacles.

Annesley Homes is a new development company looking to get started with a smaller townhome site in Burke Mountain, Coquitlam. These 24 family-sized townhomes are situated beside a new Elementary School and bordering a state-of-the-art playground. It will be an ideal location for young families looking to raise their children in an urban location but just steps away from an abundance of walking trails and park spaces.

Momentum worked alongside Annesley Homes to come up with a mix of unit sizes that would appeal to the demographics of the desired target market. They have an emphasis on parking (as most will likely be commuting to work), open spaces, places you can work from home, and adequate bedrooms to accommodate kids and guests.

We don’t use a standard playbook and fit your needs into our plan… We make a new, tailored plan every time."

Project Challenges

As a relatively small project, you need to get creative when determining the best (and most cost-effective) selling environment.

Ideally, you would build a presentation centre and furnished showhome in your first block of homes. However, this scenario involves a full commitment to the project and a lot of upfront investment. In our case, Annesley Homes preferred to pre-sell units prior to construction.

The most common methods when pre-selling units would be: a modular presentation centre on-site, or a commercial space nearby. Both of these scenarios are quite expensive and involve planning and considerable application/approval time with the municipality. So, we began to explore any and all opportunities that may be viable options.

The Outcome

In the past, we had seen another project convert a van into a mobile presentation centre. This is seemed like an excellent opportunity to create an on-site selling experience – something we’d prefer over a remote sales office. We proceeded by approaching a company that’s main business is van conversions – primarily into food trucks. Through a number of conversations, we narrowed our wish list and came up with a budget. Momentum purchased a 16’ step van (similar to a FedEx truck) and extended the box by 2 feet to add some much-needed space.

The Queenston branding will include a full wrap of the exterior with a fully functioning presentation centre inside including a 55” touchscreen, site table, colour boards and room to roll out construction plans. The Queenston project is launching in the summer of 2022. After the project is completed the branding will be removed and we’ll be ready for the next opportunity. It’s ideal for smaller projects or a supplemental marketing tool for a project of any size. With its ability to travel, it allows for amazing pop-up opportunities wherever and whenever you’d like.

At Momentum, we believe that each project requires a fresh perspective. We don’t use a standard playbook and fit your needs into our plan… We make a new, tailored plan every time.